Hello, I'm Mirjam.
What's the deeper calling that won't go away?
The call to answer when you're craving more impact, freedom & out-of-this-world meaning in your life.
I help visionary founders, CEO’s & owners bring their deeper calling to life.
To become clear, grounded & more courageous creating their greatest work.
To do the things that scare them the most yet bring them the most fulfilment.
So they can feel fully alive.
And share that deeper calling with others.
It’s the way your heartbeat can be felt by others and move money in a BIG way
How do you bring your deeper calling to life?
You do that with marketing that’s ALIVE.
Not the formulaic, mechanistic, sleazy, authenticity-obsessed type.
But improv style, with lots of awe and air to play and experiment.
I’ll show you how to market being human – with feelings – to human beings.
It’s the path to:
- Experience more meaning in your life.
- Finally put your ideas out into the world.
- Reach more people and have greater impact.
- Make money while offering deep, transformative experiences.
- Create offers that are truly needed—not just assumed to be wanted.
Do you feel like time is running out?
You’re an expert in your field.
Driven by a desire to change the world for the better.
What you thought you wanted, you’ve achieved.
Yet you feel unfulfilled.
Lost, stuck, disillusioned, perhaps beyond bored.
You know this: something is missing.
Something bigger and deeper is calling you.
You know it’s out there.
But how to get “there“…
Relax.
Pace yourself.
The world needs you.
Your time is coming.
You’ve got something great to offer.
Something that doesn’t tick any of the current boxes.
You are moved to share this with others.
In a simple, clear and captivating way.
But it all feels so complex…
How do you reach more people and create more impact?
Make money & offer deep transformative experiences?
Experience more meaning in your own life?
You do that with marketing that’s ALIVE.
Only to you that feels like a huge hassle.
Un-figure-outable.
And most of what you see leaves a bad taste in your mouth.
As a result “2.0. you” remains hidden.
And your ideas don’t get to see the light of day.
It’s okay.
The way forward is much closer than you think.
And it doesn’t require any doing for now.
You can show up being nobody but you.
You’re not alone.
Let me help you create space to reflect and find clarity.
Some of the Amazing Clients I’ve Worked With
- 5 Quick Fixes
- What If You’d Approach Marketing Like Improv
- Tips & Tricks
- Human to Human Conversations in a Business Context?
- More Marketing Won’t Get You More Sales
- Protective Armour
- Pulse
- Why Visibility is an Absurd Phenomenon in Marketing
- What Vital Ingredient is Missing in my Marketing?
- Can marketing be THAT simple…?
- My Singing Teacher Rebecca is a Marketing Expert
- Marketing Does NOT Create Clients
- The Woo Woo in Marketing that’s hardly ever spoken about…
- The Unexpected Question That Radically Changes Your Marketing
- What’s The Point?
- What Are You Detecting?
- Fireworks
- The 7 E’s in Marketing
- How To Move Through Decision Paralysis
- The 5 Biggest Dream Killers To Avoid
I care deeply about
I care deeply about bringing your full humanity to marketing.
I want you to show up being nobody but you.
To show up with purpose.
To show up generously.
To create impactful content with valuable results and meaningful change for those you serve.
A Small Taste
Are you also under the marketing “spell”? “The spell” that has made your business:
- More difficult than it needs to be.
- Less impactful.
- Less profitable.
“The spell” that seems to make it impossible to:
- Express & articulate what you love to do.
- Collaborate with others.
In this 2 hours session, experience marketing that’s alive and break “the spell”, so it becomes an effortless practice only you can do.
1:1 Mentoring
In our 1:1 mentoring sessions I help you decode, distill & get clear on the deeper calling you wish to bring to life.
We’ll let your passion, drive & love for what you do infuse your marketing strategy.
I’ll:
- Help you convert an idea into an offer that sells.
- Spearhead a pilot to navigate ambiguity around your passion project and build the foundation for sales success.
- Manage the planning, implementation & technical aspects for your launch and get your passion project sold.
A Helping Hand
You’re a visionary, strategic thinker and have a million ideas.
Time is precious to you, and there’s only so much you can do.
When it comes to implementation you easily get lost (and distracted).
It’s just not your cup of tea.
Plus, anything technical makes you cringe.
Let me be your helping hand, wherever your need is greatest.
I can:
- Set up email funnels that convert.
- Polish up your content so it shines on your favourite channels.
- Get your website spotted by your ideal customer and guide them towards action.
- Ensure your value-driven online courses & products become a love investment so you sell to more humans, in less time & effort.
The 7E's in Marketing
Credits: John Vervaeke, Alexander Beiner, Nora Bateson & Trish Blain.
Embodied
Marketing as an embodied practice assumes it’s inseparable from our experience as a physical body.
How you physically move through life influences your thoughts and how you solve problems.
Your physical movements therefore (in)form how you practice marketing and how it’s perceived.
Embedded
Marketing as an embedded process in the world, views it as inseparable from the environment we’ve adapted to.
When you market online you’re embedded in a new environment, different from your physical offline environment, and you’ll need to adapt accordingly.
Enacted
Marketing as an enacted process entails that everything you do impacts the world around you and creates new realities that in turn constrain or open up possibilities for you.
Bringing awareness to this in your marketing practice, can improve your interaction with the world (and thus your client base).
Extended
Marketing as an extended process moves through and responds to other people, technology, and the environment.
You operate from a deep in your bones knowing and so do those you market to.
Practising marketing from a place of responding to constant movement & interaction with lightness and playfulness allows you to build resilience when triggered to react.
Emotion
Marketing as an emotional practice is nestled in the understanding that all marketing strategies & decision-making are driven by emotion & the unconscious mind.
How to do this ethically forms a key aspect of embodied & ecological marketing.
Exaption
Exaptation is a term from evolutionary biology, describing the process whereby features of an organism acquire functions they weren’t originally adapted for.
One good example is the tongue, which allows us to manipulate food but was exapted to allow us to speak.
Viewing marketing as an exaption process is taking what you’ve learned in let’s say, mindfulness practices, and exapting this into your marketing practice creating a more rich, layered and diverse experience for yourself and others.
Ecology
What would happen is you’d reframe the question “how to market effectively” into “how to market ecologically”?
What would that look like?
Viewing marketing as an invitation into an ecology of communication, challenges conventional fixes for our problems, highlighting the need to tackle issues at multiple levels, understand interdependence, and embrace ambiguity.
Tessa Custers
Female sexuality & intimacy coach
"Mirjam is a sounding board that empowered me to create, innovate while fully being me. She has the ability to flow ideas into execution almost seamlessly. Mirjam combines her extensive marketing knowledge with a real passion for all things human."
Lisa Smids
Social Entrepreneur & Creative Freelancer
"Mirjam gave me the air & openness I needed to get unstuck in marketing. She combines her marketing skills, knowledge & experience, with empathy and holds space for the deeper layers to reveal themselves."
Contact?
- Plan a call in my online diary (easiest)
- Or contact me directly on +27 79 256 1595 (a bit of a long shot)
- Or email me on mirjam@mirjamchristinehope.com