Let me tell you something about the human behind this site.
By showing my humanity.
Hello, I'm Mirjam.
Hi, I’m Mirjam.
Dutchie in Cape Town.
Entrepreneur, strategist, facilitator.
Human, most of all.
I’ve been running businesses since 2010 and lived more than half my life abroad.
I’m someone who cares—deeply—about aligning the brilliance inside you with the business you’re building. About voice, resonance, energy, impact.
If something feels off in your business, your message, or the way you’re showing up, I invite you to reach out in a way that feels good to you
I’d love to meet you.
This work?
It’s not about more tactics.
It’s about reclaiming the parts of you that have been watered down by marketing reflexes that were never truly yours.
You know the ones.
The subtle softening, the instinct to hold back when something actually matters.
Not because you’re afraid.
But because it feels too much. Too raw. Too real.
I’m here to help you unmute that.
To bring your whole self into how you show up—so that your business becomes a natural extension of your clarity, your aliveness, and your no-longer-held-back truth.
What I help you do
I help visionary founders like you bring clarity to your message, resonance to your brand, and aliveness to your business—so that people feel you, not just understand you.
We work at the intersection of strategy, audience, and expression—bridging the intuitive with the practical.
I guide you beyond surface-level messaging and outdated growth tactics into a magnetic way of doing business—one that moves with you, not against you.
No hype, no formulas.
Just you, amplified.
How I got here
I didn’t start out viewing marketing this way.
I worked as a consultant for Microsoft. I co-led a growing business. I dove deep into every aspect—from finance to supply chain to customer service.
Later, I became a freelance marketer and copywriter. Launched products. Tweaked websites. Wrote messaging for brands big and small.
But something always felt… missing.
There was brilliance in the room, but the work was often disconnected. Fragmented.
Strategy without soul.
Growth without depth.
Words without real feeling.
And then, quietly and personally, something shifted.
I started singing again.
After 20 years of silence.
Not to perform. Not to perfect.
But to feel. To express. To be.
Through this, I rediscovered something profound:
The way we express ourselves matters. Not just what we say, but how we say it.
What we allow ourselves to feel—and let others feel too.
This experience gave me a new lens through which I now see everything—including marketing, business, and growth.
Not as performance.
But as presence.
I believe
That resonance is more powerful than reach.
That true expression doesn’t shout—it lands.
That strategy should feel like you, not like someone else’s script.
And that your business should amplify your unique way of seeing, being, and creating—without having to dilute, contort, or perform.
This is marketing that feels like a sigh of relief.
Like truth.
Like clarity.
Like something you didn’t even know you were missing until it clicked.
You already know what you want to say
Until it’s time to say it.
That’s where I come in.
To shift the invisible reflex that’s been muting your message.
To help you say the thing you’ve been swallowing for years.
And build a business from that fire.
Let’s make your work impossible to ignore.
Not louder, but clearer.
Not more, but deeper.
Let’s build from what’s already alive in you—and make it ripple outward.
I Could Never Do This Without
Want to know more about the fellow humans that enable me to show up like myself everyday? Meet them here.