How Do You Bring Something
New into the World?
How Do You Bring Something New into the World?
You do that with Marketing.
Only to you that feels like a huge hassle.
Un-figure-outable.
And most of what you see leaves a bad taste in your mouth.
But here's the thing: I'll show you marketing that's ALIVE.
Meet Rebecca
Her 1:1 singing classes are booked up for months ahead.
She regularly has a waiting list.
Her singing groups sell out within days.
HER SECRET?
Her marketing is ALIVE.
It’s not just a strategy; it’s a living, breathing extension of her deep calling.
HER “STRATEGY”?
Her strategy is a deep calling.
Brought to life.
Those that need her, find her and show up.
HER “CHANNEL”?
Invisible on social media.
A half page word doc instead.
Sent via Whatsapp to those interested.
No captivating visuals.
Or clever copy.
Just simple, clear & specific info.
A take it or don’t approach.
No forcing.
See for yourself, if you don’t believe me:
“The Word-Document-Approach”
Yes!
Marketing can be THAT simple...
Yes!
Marketing can be THAT simple...
In this video, I tell you how:
I want Marketing to be that simple!
+ I Want
Less pressure.
More collaboration.
More play with aesthetics.
To bring more of myself to marketing.
To offer deeper transformative experiences.
+ I Don't Want
The hyped up trendy point prover attention seeker.
The car salesman’s tricks.
To convince, push or force.
To compromise at the expense of my values & purpose.
To go at it all alone.
In this 75-minute taster you’ll get a taste of marketing that’s ALIVE.
Just a small taste, but enough to help you:
- Experience more meaning in your life.
- Finally put your ideas out into the world.
- Reach more people and have greater impact.
- Make money while offering deep, transformative experiences.
- Create offers that are truly needed—not just assumed to be wanted.
Price: €27
The tasters took place on Thursday 12 & Friday 13 September.
Why This?
You’re under the Marketing Spell.
Marketing as un-figure-outable.
Making your business:
- More difficult than it needs to be.
- Less impactful.
- Less profitable.
But marketing has no charge.
No energy.
No power.
Want people to naturally desire to pay for your offer?
Without pushing or comprises to your values?
What it will take is YOU.
I’ve created this space so you get to create:
- Your desire.
- Your power.
- Your perspective.
To bring your deeper calling to life.
For your ideas to finally see the light of day.
Why Now?
You’re not supposed to do this alone.
The reason marketing feels hard is that you’re forcing yourself to play an individualistic game.
A game in which your brain will fight your soul every step of the way.
There’s an other way.
That doesn’t require the commodification of yourself.
Where marketing isn’t the circuit breaker to your aliveness.
In this space we are ALWAYS in community. Nurturing the spaces in between.
A dance where you
Are every part of you.
And me, me.
Multifaceted diamonds.
With infinite potential.
And we delight, connecting
Through the question:
Who can you be in relation to me?
And who can I be in relation to you?
The Alive Marketing Lab
Crafting & Sharing Your Most Courageous Work.
In 6 weeks you’ll:
- Claim Your Alive Strategy.
- Learn How to Identify & Map Your Market With Precision to Create More Impact.
- Build Skills to Shift Fear & Resistance into Flow.
- Turn Your Offering into Felt Experiences That Move People.
- Get Collective Feedback on Your “Cupcake Experiment”.
- Discover How to Cultivate Momentum for Your Launch.
What’s the deeper calling that won’t go away?
Let’s bring it to life.
Nuts + bolts of what you get:
- Supporting material & practices in written, video & audio format.
- Weekly live 90-min mentoring & Q&A calls on Zoom with Mirjam (all calls recorded + replays available)
- Kickoff & Live Call 1: Tuesday 22 October 3 pm CEST
- Live Call 2: Tuesday 29 October 3 pm CEST
- Live Call 3: Tuesday 5 November 3 pm CEST
- Live Call 4: Tuesday 19 November 3 pm CEST
- Live Call 5: Tuesday 26 November 3 pm CEST
- Live Call 6: Tuesday 3 December 3 pm CEST
- Access to a private group for the length of the live program (22 Oct – 3 Dec)
Content Structure
Claiming Your Alive Strategy.
What’s the deeper calling that won’t go away?
What is the unique offer only YOU can bring into existence?
Mapping Your Customers.
Learn how to identify & map your market with precision to create more impact.
Reframing Fear & Resistance.
Shift your perspective on fear and resistance, seeing them as key information, guiding you to bring something new into the world.
Creating Felt Experiences.
Dive into the creative process using improvisation and somatic techniques to shape and refine your offering. We’ll also explore safe-to-fail experiments to enhance your approach.
Ready-ing for Launch.
Present your “cupcake experiment”, gather collective feedback, and fine-tune your offer.
Cultivating Momentum
How to cultivate momentum and direction as you launch and share your unique offering with the world.
Hey, I'm Mirjam
I’m a Dutchie in Cape Town who’s lived abroad for over half of my life.
Running small to medium sized businesses from my mid-twenties.
With a big ❤️ for marketing, writing and singing.
I care deeply about bringing your full humanity to marketing.
If marketing feels off and you’re trying to bring something new into this world, I encourage you to join this momentum hub.
It will help you become clear, grounded & more courageous creating your greatest work yet.
To do the things that scare you the most yet bring you the most fulfilment.
So you can feel fully alive.
And share your deeper calling with others.
Some of the Amazing Clients I’ve Worked With
This is for you if:
YOU’RE READY TO AWAKEN YOUR 2.0.
What you thought you wanted, you’ve achieved. Yet you feel unfulfilled. Something BIG is calling your attention. Perhaps you’re not sure yet what it is. You feel stuck, unable to move forward.
This you know for certain: you want to release your 2.0. version into the world.
YOU’RE TIRED OF ORDINARY MARKETING
Most of the marketing you’ve come across leaves a bad taste in your mouth. Each time it crosses your path you know “NOT THIS“!
Deep down you know there is another way.
But what is the “playing field”?
What are the “rules”?
And, can you be successful off Social Media? (yes you can!)
YOU WANT A SPACE TO PLAY & EXPERIMENT
So much of marketing feels heavy, disconnected from yourself and your business. You want a space where you can experiment, play, co-create with others while bringing life to that which is deeply alive in you.
CRAVE DEEP CONNECTION
You’ve grown tired of going at it alone! As a positive impact entrepreneur you crave deep connections, meaningful relationships and human contact.
YOU DEMAND MEANINGFUL IMPACT
You’re tired of beating around the bush. You want meaningful impact and are driven by a desire to to change the world for the better.
YOU WANT TO DO THINGS YOUR WAY
You want to do this your way. In a way that feels aligned with your values, purpose & don’t want to comprise on that.
YOU NO LONGER WANT TO COMPROMISE
You no longer want to choose between profit and meaningful relationships. A growing booming business & ethical marketing. You want both.
"Marketing is a deeply confronting engagement with the aliveness inside you"
What some of my clients have experienced:
Jeanne Watson
Business and Personal Coach specialising in Ontological Coaching
"Mirjam gave me the gentle push I needed to pursue a passion project. Her feedback and insight were absolutely invaluable and helped me to convert my idea into a product that sells."
Lisa Smids
Social Entrepreneur & Creative Coach
"Mirjam gave me the air & openness I needed to get unstuck in marketing. She combines her marketing skills, knowledge & experience, with empathy and holds space for the deeper layers to reveal themselves."
Tessa Custers
Female Sexuality & Intimacy Coach
"Mirjam is a sounding board that empowered me to create, innovate while fully being me. She has the ability to flow ideas into execution almost seamlessly. Mirjam combines her extensive marketing knowledge with a real passion for all things human."
Lila Ukabhai
Leadership Coach I Mindfulness-based Facilitator I Founder Jaali
"Mirjam helped market our MBSR courses. She designed an easy sign up flow which moved interested humans into buying. Mirjam is warm, approachable and has strong organisational skills. A great balance which worked well for what we needed."
