How Do You Build A Resilient Client Base & Business?

The answer will surprise you.

Let me start off with what it’s not.

 

1. Adopting a growth mindset or philosophy.

2. Implementing someone’s proven sales strategy.

3. Writing an extensive marketing business plan.

4. Create content largely through high ranking keywords.

So what is it?

RATHER

1. Zoom out to connect to what really drives you and align it to your business.

2. Articulate who you are.

With what part(s) of you, do you want to show up? What boundaries are important for you? Where do you want to go and why? Where don’t you want to go?

3. Identify what you’re really offering.

It’s important to get really clear on this. What are you offering? What does your offer do as opposed to what it is?

4. Zoom in on creating real value for your customers.

Value that really offers impact, results & meaningful change. 
What challenges and problems are you solving?
And in what way is this unique or different from your competitors?

***
A resilient business is not (pre)defined or dictated by measures of growth, strategy, plans & rankings.

It’s defined by:

• Getting a sense of where you are and what you’ve got to work with
• Creating space & movement that helps you show up, even when it’s hard.
• A deep listening & nurturing of your own voice. What matters to me?
• Grit. It takes grit to run your own business. This is why it’s so important to connect to what really drives you and align it to your business.
• Paying attention to what you’re paying attention to.
• Flexibility, staying open especially in times of uncertainty and change.

These are just a few things.

And they’re not easy.

But once you navigate this, you’ll attract the customers you really want to work with and make money doing the work you love.

You’re not alone. 

I’m here to help. 

Plan a call in my online diary so I can help navigate your next steps.