Marketing that's ALIVE. Join the taster 13 Sept 10 am CEST. Click here to learn more

Theory

Fireworks

Fireworks. A momentary flash of brilliance.Only to be returned,Forever changed.No longer, what was. Fascinated with that dazzling moment, the speed, the spectacle,Onwards we go.The promise is what keeps us going. An insatiable hunger for the illuminating sky. We fear the dark, The slower pace, The invisible, The unknown. But what if change meets you there? …

Fireworks Read More »

The 7 E’s in Marketing

An Embodied & Ecological Marketing Practice that markets being human – with feelings – to human beings. I’ve experienced major shifts in how I view and practice Marketing since my very start at Microsoft back in 2007. None had anything to do with what we perhaps assume to be “Marketing”. It’s impossible to single out …

The 7 E’s in Marketing Read More »

This Unpopular Advice…

The unpopular advice most marketing experts won’t give you Marketing is simple yet weirdly hard at the same time.There is no formula.No scalable solution.No one-size fits all.No template cure.No do THIS and THAT will happen.No guarantees. You’ve probably had your fair share of ups and downs and experienced: “X promised Y results, but little changed …

This Unpopular Advice… Read More »

7 Content Myths Busted

So much in marketing is drenched in expectations. To be a certain way. To sell in a specific way. To do in a certain way. To use specific language.Almost always in a way that is the very opposite of our being. To help you free yourself of these expectations and rather put energy and flow into what already works, I’ve …

7 Content Myths Busted Read More »