5 tips (+ 1x bonus one at the end 👇) to turn your hunches into creative flow and reduce mental noise. 1. Pause what you’re doing and take a step back. 2. Change the scenery. Go into nature. Visit a friend. 3. Pay attention to what you’re paying attention to. What are you noticing? Can …
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And thank goodness for that! But it’s this very corporate marketing culture that’s (in)forming how most of us show up to marketing. As an Ex-Microsoft consultant it (in)formed me. But my perception of marketing shifted gradually, over time, in the most surprising way. Let me tell you how👇 https://www.youtube.com/watch?v=xIRTSiMj2xA It dawned on me that more …
The answer will surprise you. Let me start off with what it’s not. 1. Adopting a growth mindset or philosophy. 2. Implementing someone’s proven sales strategy. 3. Writing an extensive marketing business plan. 4. Create content largely through high ranking keywords. So what is it? RATHER 1. Zoom out to connect to what really …
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The unpopular advice most marketing experts won’t give you Marketing is simple yet weirdly hard at the same time.There is no formula.No scalable solution.No one-size fits all.No template cure.No do THIS and THAT will happen.No guarantees. You’ve probably had your fair share of ups and downs and experienced: “X promised Y results, but little changed …
How Rudolf’s story is (in)forming my story Let me tell you a story about Rudolf. Before I dive in, Rudolf is a common name in South Africa (you’re observing the Afrikaans spelling here) which means competent amongst others. I don’t know Rudolf well, but in the short time that I’ve come to know him, he’s been …
So much in marketing is drenched in expectations. To be a certain way. To sell in a specific way. To do in a certain way. To use specific language.Almost always in a way that is the very opposite of our being. To help you free yourself of these expectations and rather put energy and flow into what already works, I’ve …
What if all marketing began from a place of feeling connected, warmly human and reflecting deeply… A place with no: Direct purposeTo do listsStructureGoalsStrategyMission, andVision. But rather a place with: StoriesPoetryMusicReflectionsExplorationsA being withA sitting within, andA leaning into whatever might arise. A place where you can simply be human.Explore this free offering 👇 Human Club: …
Ever not taken your own advice? I’ve been there. And will continue to be. Full disclosure I did exactly the opposite of the #1 marketing advice I give to positive impact entrepreneurs.(I’ll disclose what that advice is at the end of this post – it’s simple yet weirdly hard at the same time). Here’s what …
Hello, I’m Mirjam. I’m the human behind this site. I’m a Dutchie in Cape Town who’s lived abroad for over half of my life. Running small to medium sized businesses from my mid-twenties. With a big ❤️ for marketing, writing and singing. I care deeply about bringing your full humanity to marketing. If marketing feels …
